Braun Travel Alarm Clock
The Braun Alarm Clock is the world's greatest ever Travel Alarm (according to us). It's beautifully simple, runs quietly, and has a foolproof pop up alarm switch on the top. It's obvious whether it's been set or not, and it has a crescendo alarm which keeps getting louder and louder until turned off. It's almost impossible to be confused. Even when it's late at night and you're very tired. Or when suffering muddle-headed jetlag
The real beauty of the Braun Travel Alarm Clock is perhaps in what it doesn't have – there's no snooze, no glow in the dark…no lights at all in fact. Its tiny size means it is non-intrusive until the alarm starts beeping. And Beeping. And BEEPING. AND BEEPING.
This Braun Travel Alarm BNC 002 is a re-issue of the revered Braun AB1 Alarm, created in 1971 by the great Dieter Rams. His 60s and 70s designs for Braun are in Design Museums around the world based on the principle "as little design as possible" . Apple designer Jonathon Ive has recently written the foreword to his biography, and cites Rams as the biggest single influence on the way Apple products look today.
This really is as good as it looks. The moulded plastic construction means it's affordable, portable, and wakes you up when you need to. And it's so much better than a mobile phone wake up, because mobiles wake you at 3.00am with unwanted phone calls when you leave them on.
· Featured, Rams Retrospective, San Francisco Museum of Modern Art
· German movement
· Uses single AA battery (supplied)
Dimensions : 56mm x 56mm
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