Braun Calculator ET66
This reissued Braun Calculator ET66 puts award winning fine design in the palm of your hand. When first released in 1987 many considered this to be the most beautiful calculator in the world. Braun named it the ET66, and it was the culmination of a continuous design arc dating from their ET22 in 1976.
It took a decade for Braun to create this simple beauty – by eliminating every sliding switch and non-circular button in the already handsome original.
Co-designer Dieter Rams is one of the 20th century's most celebrated product designers, and the subject of a 2013 Retrospective at San Francisco's Museum of Modern Art. His Phaedon Books biography is appropriately titled "As Little Design As Possible". It carries a mightily enthusiastic forward by Apple designer Jonathon Ive – which may explain why Apple's 2007 iPhone calculator App looked like this.
Aside from beauty, Mr Rams (and his Colleague in Braun design Dietrich Lubs) made sure the calculator was truly functional. Features among many include : The (more heavily used) PLUS button at the keyboard's bottom right corner where it is most handy (many calculators weirdly don't do this); There's a sliding hard plastic sleeve which protects the unit, and stops it going flat by accidental pressing against something in a backpack, briefcase or bag.
The Braun Calculator lets number crunchers work, look good, and not run a mobile phone down. And it makes every desk look a little bit better.
· - Red Dot Design Award Winner, Europe 2012
· - IF Product Design Award Winner, Europe 2012
· - Permanent Design Collection, Powerhouse Museum, Sydney
Specifications : 8 digit LCD display ; weight = 160grams ; dimensions = 16.3cm x 10.2cm x 2.5cm
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